Bollywood superstar Ayushmann Khurrana has been named the brand ambassador for FICCI Frames 2025, marking the 25th anniversary of India’s premier global media and entertainment convention. The announcement comes as the event gears up to celebrate a quarter-century of shaping the country's media and entertainment industry. Khurrana will represent the face of the industry for the landmark occasion, which will focus on the theme, “RISE: Redefining Innovation, Sustainability, and Excellence.”
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FICCI Frames, which has become a key platform for collaboration among industry leaders and creatives, has a rich legacy of bringing together influential figures. This year, Khurrana's involvement emphasizes the event's growing importance in fostering creativity and innovation in the media landscape. The annual event, held in Mumbai, attracts policymakers, creative professionals, and global personalities who discuss emerging trends and technological advancements within the entertainment sector.
Kevin Vaz, Chair of the FICCI M&E Committee, expressed his enthusiasm for the collaboration, stating that Khurrana’s journey of creativity and connection with audiences perfectly aligns with FICCI Frames' ethos. He believes Khurrana’s presence will elevate the event and inspire future generations of creators.
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In his announcement, Khurrana shared his excitement about the honor, reflecting on his journey from Chandigarh to Mumbai and how his work has become a part of India’s pop culture. He pledged to work closely with FICCI Frames to celebrate innovation, champion disruption, and highlight the excellence of India’s entertainment industry.
The 25th edition of FICCI Frames will focus on cutting-edge technologies such as artificial intelligence, virtual reality, and the metaverse, alongside traditional media. The event will feature keynote addresses, panel discussions, and B2B meetings, further showcasing the dynamic changes in the industry.
Notable figures have previously attended FICCI Frames, including Hollywood icons Hugh Jackman, James Murdoch, and Shahrukh Khan, and Indian business and entertainment moguls like Mukesh Ambani and Amitabh Bachchan. With Ayushmann Khurrana as the face of this milestone event, FICCI Frames 2025 is expected to be an exciting blend of innovation, star power, and global relevance.
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